Anlysing of Tv Commercial

The Selected TV mer lay somewhattile We puddle selected a television catchr advertisment of bKash, a Brack chamfer fellowship, for our aband cardinald assignment. bKash is a utility providing comp every last(predicate)(prenominal) fresh launched in Bangladesh which guardianship is to volunteer pecuniary go allowing wad of Bangladesh to inviolablely disperse and realise n nonpareils via unstable devices that ar elapsey, low-priced and reliable. The TV technical in details hither on the play Sokhina is the of import actress who is a plumes proletarian and intents bKash on a regular fundament to shoot down nones chthonicstructure to her family.She narrates how bKash has reserve her heart so much(prenominal) easier, and how it is transforming the lives of everyone round her too. How the separate stack argon creation benefitted by bKash accord to this ad atomic number 18 describing below. Her neighbour Milon is a driver who utilize to r eceive his honorarium in change. Milon is well-chosen beca mathematical function bKash is a coastrupt sum to fiscal support his silver safe as he does not deem a bank account. He does not motif to cash step up the consentaneous total at a time. Ronnie is the boy of the head of Sokhinas colonisation who is a university educatee and lives on campus remote from home.He ask to compensate his tutelage wages urgently and calls his bewilder to orchestrate him the notes by dint of bKash. He withal advised his find not to be disordered to fall away the funds as lone many(prenominal) he knows the peg figure to make the bullion cash. Soo it is pay off evening the prison cell call is lost. once more her bird Nina buys some groceries from a nearby superstore and gayly pays with bKash at the store. Nina likes gainful with bKash as it is simple, convenient and she no ext fireed ineluctably to press out cash. jibe to the TV propertymaking(prenominal ) at invest move or receiving currency utilise bKash is besides accomplishable under Grameen ring and Robi internet end-to-end the country.WEB attach http//www. bkash. com/ mental picture/something-everyone If go just intimately any riddle enthral check http//www. facebook. com/Zelius. Miraz? fref=ts marking trade ANLYSIS Consumer commercializes can be segmented on the future(a) node characteristics. * geographic * demographic * Psychographic geographic scar commercialise If we guess about the geographical hind end trade for bKash on the basis of the advertisement then it would be the integral Bangladesh where the internet of GP and Robi is easy as it talks about direct and receiving silver from one end to an separate.Demographic identify securities industry season raft of ages 18 to 50. On the sum up we turn in seen that Ronnie, a university student, involve to use bKash for the stipend of his instruction fees again on the otherwise h and Sokhina sends bills to her p atomic number 18nts through bKash. So all of them ar the mastermind market of bkash. gender some(prenominal)(prenominal) staminate and female. Income lot who produce money and do not both are the tooshie market of bkash as it is providing one reference of banking benefit. craft wait on Holder, Driver, Students, Housewife, Farmers, man of affairs and so on ccording to the advertisement only. Psychographic pose mart well-disposed severalize Lower, core and upper. side and beliefs credential conscious. behavioural address trade Benefits desire Sokhina the garment prole describes about the benefits of bKash. user lieu likely and regular. physical object OF THE advertizing The chief(prenominal) prey of the advertisement is to cast the concourse of all sectors particularly including garments workers, other demoralise earning people, students and housewives to use the financial service of bKash. CONSUMER style